Not every homeowner who fills in a form is ready to sell. The difference between a lead you close and a lead you chase for three months usually shows up in the first sixty seconds of the call.
The four signals we qualify for
- Reason — divorce, probate, relocation, tired landlord, repairs they can’t afford.
- Timeframe — how soon they need the property off their plate.
- Condition — what the house actually needs, in their words.
- MLS status — whether it is listed, recently expired, or never been on the market.
Why it matters on the call
When you already know why someone is selling, you can skip the discovery script and go straight to solving their problem. That is the conversation that ends in a signed contract.
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