A shared lead looks cheaper on paper. Then five other investors call the same seller before lunch, and the homeowner stops picking up the phone.
The real cost per deal
Cost per lead is the wrong number to watch. What matters is cost per signed contract — and exclusivity changes that number more than any other factor.
- One buyer per lead means the seller hears one offer, not six.
- No race to the bottom on price.
- Follow-up actually works, because nobody else is filling their voicemail.
When shared leads make sense
If you have a large acquisitions team and a tight follow-up system, shared lists can still work. For most operators, fewer, better conversations win.
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