Speed to lead is the single biggest lever most investors ignore. A seller who just raised their hand is thinking about their house right now — in an hour, they’re thinking about dinner.
The five-minute routine
- Call inside five minutes. Leave a short voicemail if they don’t pick up.
- Send a text straight after: your name, why you’re calling, and a question they can answer in one word.
- Log the attempt in your CRM so nobody on the team doubles up.
- Try again at a different time of day before the end of the day.
What to say first
Lead with what you already know from the lead details. “I see you’re looking to sell the house on Main Street because of repairs — is that still the case?” beats any generic opener.
Placeholder article — replace with the client’s own copy.