Search catches sellers who are already looking for a way out. Social finds the ones who haven’t started searching yet. Both work — but they work differently.
Google Ads: high intent, higher cost
Someone typing “sell my house fast” into Google has already made a decision. Clicks cost more, but the conversation starts further down the funnel.
Facebook and Meta: volume and reach
Meta lets you reach homeowners by area and life stage before they ever search. Leads are cheaper and more plentiful, and qualifying questions do the filtering.
Our take
- Starting out in one market? Begin with Meta for volume.
- Already closing deals and want more at the top? Add Google PPC.
- Running both lets each channel train the other.
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